Whatup podheads, this week’s edition is filled with a lot of interesting views from some of the smartest folks in
The big picture
The New York Magazine is running a series of articles on podcasting titled “The Great Podcast Rush”. There are some pretty interesting perspectives on the past, present, and the future of the industry. Check out the features here.
Where the dollars lead!
The podcast dude, Nick Quah of Hot Pod was on the Reliable Sources podcast with Brian Stelter. Nick spoke about what the recent deluge of money means for the industry. As usual, Nick was at his brilliant best and this one is a must listen.
I think the thing to watch over the next four of five years is… how does money change the fundamental nature of the medium, and the relationship between the creators and the audiencesNick Quah, Reliable Sources
In the same vein, Jacob Weisberg and Bethany Mclean of Pushkin industries spoke to Peter Kafka of Recode Media at South By Southwest. This again is a fascinating conversation on all things podcasting. For those of you who’ve forgotten, Jacob Weisberg was the former editor in chief of Slate Group and left to start Pushkin Industries along with Malcolm Gladwell.
Some fresh brew?
It’s been a few weeks since Luminary, the startup which wants to be the “Netflix of podcasts” launched to some hostile reception. Brew, a new Y Combinator supported startup wants to be the same. Just like Luminary, Brew is subscription based and will charge $5 a month.
Unlike Luminary, Brew will be open to all creators who will get paid based on unique listens. This Techcrunch piece has more details.
It’s big money and silly money season in
Mark Asquith, CEO,
As indie podcasters, nothing changes – we do what we do, we keep producing and serving; we keep listening to our audience and we keep engaging with them.
If we keep doing that, then no-one can touch us, really.
The suits are here!
Corporate America is wisening up to podcasts. According to this piece in the WSJ by Austen Hufford and Patrick McGroarty, 30 companies in the S&P 500 now have podcasts meant for both insiders and for outside consumption. But yeah, some of them well… suck! Austen spoke to Kai Ryssdal of Marketplace about his piece. Check out the conversation:
1. How to grow your membership on Patreon. Jack Conte, founder of Patreon offers some really cool tips on how to grow your memberships.
Patreon needs to build new businesses and new services and new revenue lines in order to build a sustainable business
The new 3 tiered pricing will go live in May for all new users. Existing users will see no changes. This should also hopefully assuage some growth concerns about Patreon. Here’s an interesting excerpt from this Techcrunch article:
Patreon was starving on its 5 percent rate, which some venture capitalists tell me is why they passed on its funding rounds totaling $105 million led by Thrive Capital and Index. Now it might make enough to keep the lights on, retain ownership and maybe even earn a profit one day.
4. Steve Pratt of Pacific content tracked the top 200 podcasts on Apple podcasts and published some interesting insights. He also published 10 big podcasting takeaways from the 2019 Infinite Dial report.
5. Erik Diehn, the CEO of Sticher was on Yahoo Finance.
6. Podcasting: what Apple should do next. – James Cridland
7. Round 2 of the Google Podcasts creator program is now open for applications.
8. Coming soon: Google podcasts on
9. From its new $38-million home, can radio tastemaker KCRW adapt to a podcast world? – La Times/Randall Roberts
10. This is pretty important and I urge everyone to check this out. How & why to preserve your podcast.